For years, Best Buy has been our go-to store for everything in our home from TVs, washer & dryer, refrigerator, right down to the very Samsung Ultrabook I am typing this out on. Now, with its new emphasis on being more accomodating to the Spanish-speaking customer, I am convinced they are a company who just "gets it". I think it's important, especially for those of us who are part of the Latino culture, to feel comfortable with patronizing the businesses we do. I know I tend to be more loyal to a brand or store when I am made to feel comfortable and treated valuably.
The “Mi Best Buy, Mi Cultura” initiative is a joint effort between Best Buy and some of its key vendor partners to celebrate Hispanic Heritage Month which runs through October 15, 2012. They are making the effort to recognize the important dates and holidays in the lives of their Latino customers. It's exciting for me both as a long-time customer of Best Buy and as a Latina, to be part of spreading awareness about this new initiative and all the positive ways it impacts us.
Recently I headed out with mi familia to our local Best Buy store to pick up our new XBOX 360 Kinect. Can you TELL how excited my two older boys are?? Look at those gigantic steps they're taking toward the store! Once we were inside, it was like letting dogs loose in a park.
One of the main things I noticed while looking around the store and corralling kids from demo to demo, is that Best Buy truly is making strides to becoming a one-stop-shop for tech diversity. And not simply in the array of products they carry and offer, but in the way they service their customers.
That is my hubs completing our transaction with the friendly associate, Jason. But look above and you'll notice the prominent bilingual signage that can be found throughout the store. I know having those simple translations there is something that even my late grandmother would have felt really pleasantly surprised about.
In my culture we are all about being with family, celebrating the everyday together. With our new XBOX 360 Kinect I know that these upcoming long winter months will be filled with laughter and fun as we get to experience new games and playing along together. That is certainly something that is good for my soul!
And, for the even better news -- stay tuned becausae I'll soon host a giveaway for a $100 Best Buy gift card! What's not to love about that?
{Disclosure: This is part of a sponsored campaign with Latina Mom Bloggers and Best Buy. However, all opinions expressed are my own.}
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