If your focus for the new year is growing your blog and you're looking for the best tips and advice on how to become a more savvy digital influencer, I'm excited to share this book review of Influencer Marketing for Dummies with you! I'm also exited to host a giveaway for a free copy of Influencer Marketing for Dummies, so read on for your chance at winning!
As a blogger and digital influencer who has been in the doing this for many years, I have seen the industry change and know that so many new trends come and go. In the book Influencer Marketing for Dummies, so many fresh ideas and tips are presented in an organized and concise way for anyone to follow along with. This is the ultimate guide on building your blogging business and taking your digital influencer status to the next level.
One of the sections of the book that really resonated with me is Chapter 7 - Instagram influencers, and what a social media powerhouse it's become for so many. Influencer Marketing for Dummies is packed with tons of practical and worthwhile Instagram tips that cover how to grow your Instagram following, how to host an Instagram giveaway, and more!
Here are my top 3 takeaways from this part of the book:
Instagram Influencer Tip #1 - Captivate your followers with captions. Most users and followers on Instagram are not interested in long, lengthy captions when they're browsing their feed. It's best to keep captions concise, simple, and direct. This is where the importance of using appropriate hashtags comes into play. They can be effective when used properly in Instagram posts.
Instagram Influencer Tip #2 - Organizing an Instagram contest or giveaway is a really fun (and easy) way to get people buzzing about your feed. Consider making it easy for potential winners to enter your giveaway by having the method of entry be something simple. For example, you may offer one entry for the giveaway for every person that uploads an Instgram pic onto their account, as long as they use your designated contest hashtag. The easier it is for people to enter, the more entries (and potential followers) you'll gain!
Instagram Influencer Tip #3 - Use short video bursts in your Instagram feed to help tell a story. Some of the ideal times to incorporate video on Instagram are for things like a before and after or show and tell scenario, how-to or DIY, location walk-throughs (like a mini travel diary), and shout-outs and testimonials.
Whether you're a seasoned blogger or digital influencer, or if you're just looking to start out making your mark using social media, Influencer Marketing for Dummies is a fantastic, all-encompassing tool and resource to guide you through doing just that. There are so many more useful points made in the book and I truly love that I have it to help me navigate the ever-changing waters of social media influencer marketing.
Win a FREE Copy of Influencer Marketing for Dummies
Enter below to win a FREE copy of Influencer Marketing for Dummies! Contest is open to ages 18+ and in the USA only. Good luck!
I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.